diff --git a/sat/plugins/plugin_misc_lists.py b/sat/plugins/plugin_misc_lists.py
index 939b05d8..a1023570 100644
--- a/sat/plugins/plugin_misc_lists.py
+++ b/sat/plugins/plugin_misc_lists.py
@@ -324,7 +324,7 @@ class PubsubLists:
     def _set(self, service, node, values, schema=None, item_id=None, extra_s='',
              profile_key=C.PROF_KEY_NONE):
         client, service, node, schema, item_id, extra = self._s.prepareBridgeSet(
-            service, node, schema, item_id, data_format.deserialise(extra_s), profile_key
+            service, node, schema, item_id, extra_s, profile_key
         )
         d = defer.ensureDeferred(self.set(
             client, service, node, values, schema, item_id, extra, deserialise=True